Boombox to Briefcase

Boombox to Briefcase is the brainchild of Asst. Professor Matt Schiering, in his fifth year teaching Marketing and Entrepreneurship at DUNY. He’s also a 25-year veteran of Corporate America and an active fractional marketing consultant. This new series connects the dots between Gen X nostalgia and modern marketing insight. In each episode he and a colleague, a fellow marketer and GenX’er, revisit the pop culture that shaped them to uncover what it taught us about brands, behavior, and belonging.