Principal of Sheer Strategy, LLC, Matt Schiering has 25+ years of experience leading B-to-C and B-to-B enterprises. Prior to starting his own consulting company, Matt was VP/General Manager of Sani Professional (a Division of PDI, inc.), a major player in the Food & Beverage safety sector. While there, he built strong relationships with retailers (Starbucks, Chick-fil-A, Publix) and distributors (Essendant, Sysco, Veritiv) alike. He also has significant CPG, Personal Care and Jan-San/Healthcare segment experience. Matt has two U.S. patents and dozens of product launches to his credit. He holds a B.S. in Hospitality Administration from Cornell University and an M.B.A. from the University of Texas at El Paso. He is a proud U.S. Army veteran, having served from 1990 – 1994 as a commissioned officer.
Matt is most often described as strategic, passionate, creative, tenacious, analytic, dynamic and courageous.